Design is love
Good web design can make lasting first impressions, elevate your brand and actually improve your small business
Website design is more than pretty colors, interesting elements, and unique fonts. Your website is a direct representation of your brand and as far as you know, might be the first contact a potential customer will have with your company.
Considering that first impressions are everything, you would want to have an accurate representation of your brand and business and web design is one of the most important aspects that define your online presence, on the best scenario instead of trying to do it yourself you should hire a professional design strategy company, it will save you both time and budget by avoiding the most common mistakes.
Here are ways you can use web design to improve your business.
-Consider the mobile users
More than half of all search queries are made using a mobile device. Now, imagine the disappointment on your visitors face when your website was the first result they’ve clicked only to be welcomed by a desktop version of the website. This is why catering to mobile users is so important and why these days, the majority of website design is either mobile-first or responsive.
Mobile-first design refers to the practice of website development that starts with the smallest screen sizes and works its way up, while responsive design incorporates fluid elements and page layout that change and adapt depending on the size of the device being used to view the website.
With around 1.5 billion active websites currently residing on the internet, setting yourself apart from the rest of the competition becomes is not only necessary but imperative for a successful business.
A well-designed website is one that accurately represents your brand and conveys your company’s message effortlessly. This is the main reason why hand-tailored websites perform far better when compared to a those who simply follow the current trends.
Talk to a professional designer, take your time to verbalize your ideas and avoid rushing the design process. Looking at competitor’s websites for inspiration is perfectly fine and understandable, but you should never copy someone else’s design.
-Keep it simple
Remember the old saying “you should never place all your eggs in the same basket”? The same saying can be applied to website design. Y
ou might get tempted to fill out your website with as many different features as you can, but have in mind that presenting your target audience with too much choice can result in lower conversion rates. A website design needs to guide the visitor and nudge them towards making a purchase. But having too many distractions can only have an adverse effect on their decision-making process.
Colors and contrast, language and brand voice, UI elements, website features and layout all need to be consistent across every page. Some of the most well-known Australian ecommerce website design experts approach this issue systematically, by starting from the basics and working their way up the design ladder.